Knowledge quiz

Here, you can test your knowledge about Moritz GmbH and the topic of business succession. If you can easily answer Levels 1 and 2, you can challenge yourself with general economic knowledge in Level 3.

Level 1

Do you know the family relationships and organizational structure of Moritz GmbH? Do you have ideas about who could succeed Horst Moritz? Maybe this quiz will help you get to know the family and the company better. You will receive the correct answers at the end—give it a try!

Level 2

This level requires some basic economic knowledge. For example, do you know how Moritz GmbH is doing financially? Most of the answers for this quiz can be found on our website. Try it out!

Level 3

Now it gets challenging. How much do you know about business succession? Are you familiar with typical business analysis models? And how do you evaluate a company? Test yourself! By reviewing the correct answers at the end, you can expand your knowledge.

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Knowledge Quiz LARP

LEVEL 1 – Moritz GmbH

1 / 12

Who belongs to the Moritz family?

Anna-Lena

Horst

Hartmut

Verena

Heiko

Kevin

Hans

Else

Veronika

Erika

Klaus

Anna-Maria

2 / 12

What are the names of the children of Mrs & Mr Moritz?

Heiko

Marvin

Veronika

Jens

Kevin

3 / 12

Who is considered in Horst Moritz‘ will?

Else Moritz

Heiko Moritz

Kevin Moritz

Veronika Moritz

4 / 12

In which sector is Moritz GmbH active?

Dental technology

Agriculture

Steel processing

5 / 12

Who in the family could take over?

Veronika

Anna-Maria

Kevin

Heiko

Verena

6 / 12

How many people are employed at Moritz GmbH?

12 Employees

33 Employees

57 Employees

7 / 12

Who is a suitable successor within the company?

Manfred Groß

Heiko Moritz

Ludwig Wonschack

8 / 12

Which of the children have previously worked at Moritz GmbH?

Heiko

Marvin

Veronika

Jens

Kevin

9 / 12

Who would Horst Moritz most like to hand over the business to?

To Manfred Groß and Ludwig Wonschack

To his children

To his children, but under his management

To Heiko Moritz

10 / 12

How does Heiko feel about working with his father?

He would be open to it if certain rules were laid down.

It would be out of the question for him.

He definitely wants his father at his side

Only if he has more shares and therefore more voting rights.

11 / 12

How does Horst Moritz rate his daughter's management style?

Horst Moritz sees Veronika as having the same management style as Heiko.

He thinks her leadership style would be best suited to management.

He underestimates her qualifications and doesn't see her abilities. She lacks assertiveness.

12 / 12

Who could Manfred Groß imagine as his successor?

He could imagine taking over the technical and organizational management together with Ludwig Wonschack.

He can definitely imagine Heiko Moritz as his successor. That has already worked well in the past.

Your score is

The average score is 47%

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/12

Knowledge Quiz LARP

LEVEL 2 – Moritz GmbH

1 / 12

In which generation is Moritz GmbH managed?

In the second generation

In the first generation

In the third generation

2 / 12

What does Horst Moritz mean by good management?

There is no substitute for proper craftsmanship.

Young employees always contribute good ideas

Hard work always leads to succes

There must be a clear leader.

3 / 12

Who holds which shares in Moritz GmbH?

Horst Moritz 80%

Manfred Groß 10%

Veronika Moritz 10%

Ludwig Wonschak 10%

Horst Moritz 70%

4 / 12

What position does Anna-Maria Moritz have in the company?

Managing Director,

Partner

She only owns 25% of the shares in the GbR

5 / 12

How much share capital does Moritz GmbH have?

100.000€

200.000€

25.000€

6 / 12

What happens to a Moritz GmbH shareholder's share on death?

The share is freely inheritable,

The share is redeemed by the company

The share can be redeemed by the other shareholders

The share can only be inherited by a descendant, spouse or co-partner

7 / 12

What is the purpose of the GbR, which is also family-owned?

Management, administration and utilization of the registered properties

Community of builders

Working group of various small entrepreneurs to implement a joint project

8 / 12

How much turnover is Moritz GmbH expected to generate in 2021?

9 Mio

10 Mio

11 Mio

12 Mio

9 / 12

What are the core processes in the Moritz GmbH value chain?

development

market analysis

Sales and distribution

Purchasing

marketing

Production

10 / 12

Where does Moritz GmbH want to go from here?

Merging of product groups,

Cross-selling measures

New development in the area of disaster control

Customer development

Customer loyalty measures

11 / 12

What difficulties are there with market positioning?

Increased competition

Changed customer behavior

12 / 12

Which sector delivers the most orders for Moritz GmbH (over 50%)?

Track construction

Shipbuilding

Disaster control

Your score is

The average score is 46%

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/14

Knowledge Quiz LARP

LEVEL 3 – Succession in the company (theory)

1 / 14

What four subcategories can the corporate culture of family businesses be divided into?

Artifacts and external appearances

Structures

Norms and views

Hierarchical levels

Values

Basic assumptions and beliefs

2 / 14

Which method is typically used for customer analysis?

ABC analysis

SWOT analysis

Case analysis

3 / 14

Which model is typically used for competitive analysis?

SWOT analysis

Porter's 5-Forces model

Business Model Canvas

4 / 14

There are three different types of asset transfers. Which of the following is not one of them?

Special asset transfers

Non-gratuitous transfers of assets

Non-special asset transfers

Transfers of assets for consideration

5 / 14

What is a transfer for consideration?

Initial public offering

Sale of the company

Gift

6 / 14

What types of organization and perspectives are there in family businesses?

Controlling owner

Cousin Consortium

Family dynasty

Sibling Partnership

7 / 14

Which methods are often used for business valuation?

Asset-based valuation method

Estimated value determination

Income-based valuation method

Market comparison method

Valuation determined by an expert

8 / 14

What is an external takeover also called?

Management Buy Out

Buy the Management

Management Buy In

9 / 14

What is a takeover by former employees also called?

Management Buy Out

Management Buy In

Out by Management

10 / 14

What do you call the hybrid form of a takeover by existing employees and external parties?

MBIO

MBOI

BIMBO

11 / 14

What does the Blue Ocean strategy describe?

Creation of new markets

Competition in the existing market

Exploiting existing demand

Avoiding the competition and tapping into new demand

12 / 14

Which model can be used to present a business model clearly?

Income-expenditure model

Marketing Mix

Business Model Canvas

AS-AD-Modell

13 / 14

Which nine topics does the Business Model Canvas cover?

Customer relationships

Key partners

Communication

Storage location

Revenue sources

Key resources

Structures and processess

Core activities

Customers

Cost structure

Touch points

Value propositions

14 / 14

What types of innovation are there?

Product innovation

Process innovation

Business model innovation

Corporate innovation

Your score is

The average score is 35%

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